License Global Weekly
LICENSE GLOBAL Weekly

SEPTEMBER 7, 2020

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Festival of Licensing Unveils Community and Wellbeing Program

ViacomCBS Consumer Products will officially sponsor a community and wellbeing program at Festival of Licensing.

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Jazwares Debuts First ‘CoCoMelon’ Toy Line

“CoCoMelon” is getting the toy treatment thanks to Jazwares.

JLG Enriches World of Eric Carle Brand with New Launches

The World of Eric Carle is getting bigger as The Very Hungry Caterpillar chews through a wave of new licensing deals thanks to The Joester Loria Group.

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Hasbro and eOne: Play Time!

What do you get when you bring together two entertainment powerhouses? A force to be reckoned with.

Spotify, Riot Games Press Play for ‘League of Legends’

Spotify has inked its first-ever esports deal with Riot Games.

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‘Star Trek’ Boldly Goes to Wine Country

Wines that rock and ViacomCBS Consumer Products have added new bottles to the “Star Trek Wines” collection.

TikTok, Teespring Team for E-Commerce

TikTok stars will be able to sell their merchandise from the social media app for the first time.

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Baby Yoda from ‘The Mandalorian’ Becomes a Squishmallow

“The Mandalorian’s” The Child has taken on a Squishmallow form.

How the MoMA Leverages the Classics to Innovate in Licensing

Robin Sayetta of the Museum of Modern Art shares how leading cultural institutions are implementing novel ideas to bring beloved art to the licensing world.

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V.I.P Entertainment & Merchandising to Rep SHAPE Magazine

SHAPE Magazine and V.I.P. Entertainment & Merchandising partner for fitness and wellness deals.
 

Executive Moves

Steven Ekstract Launches Consultancy

Ekstract, founder of License Global magazine, will continue to contribute to the publication and Global Licensing Group events.

Other Top News

Crunchyroll Makes Major Announcements at Virtual Expo

Crunchyroll revealed projects with Adult Swim, Sentai Filmworks and Loot Crate at the debut event. 

Hearst Flips Mega Mattress Deal

Multiple Hearst magazines will be getting their own mattresses.

Travis Scott Stacks Multi-Level Partnership with McDonalds

From Travis Scott’s favorite meal hitting McDonalds menus across the US to charitable initiatives and custom apparel designs.

Kraft Heinz, ZURU Serves Up Miniatures Line

Nearly six dozen of Kraft Heinz’s branded consumer products are set to be miniaturized.

Captain Morgan to Helm the BBQ Grill

Beanstalk and Captain Morgan partner with 3 Little Pigs for a new line of sausages.

There's More in License Global Magazine

August 2020

In the latest issue of License Global, we debut the Leading Licensors and top 20 Licensing Agents for 2020. From the iconic classics such as the Walt Disney Company to upcoming brands such as Buzzfeed, this year's list highlights the new and old licensors who are defining 2020. Also, read about the Hasbro and eOne merger, and in-depth profile on Toei Animation’s Lisa Yamatoya and how casualwear is settling into a new normal.

Discover the Latest Trends with the Licensing Mixtape

In this week's Licensing Mixtape podcast episode, License Global speaks with John Parker, principal, Patencio Development. Parker highlights the expanding reach of licensing in the anime industry and shares how streaming has brought some of the anime's biggest IP to new audiences. Subscribe to the podcast on  iTunes Google Podcasts Stitcher  or  Spotify.

 
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