Top Stories: De Beers Brings Back “A Diamond Is Forever” For Brand-Building Campaign

November 6, 2021

De Beers Brings Back “A Diamond Is Forever” For Brand-Building Campaign

While past “Forever” ads promoted the entire industry, the new “I Do” will tout only the name De Beers and its associated brands.

Image courtesy of De Beers

MORE NEWS

Jewels in Space: Designer Sending Diamonds on Rocket Ride

Dianne Rae Jewelry is sending a 2-kg package of diamonds on an unmanned journey to the International Space Station.

Jewelers Shift Shipping Dates to Ensure Holiday Gifts Arrive on Time

Experts say supply-chain issues and boosts in sales volume for holiday 2021 due to events like Black Friday and Cyber Monday will make shipping and keeping must-have items in stock more challenging.

We’re Growing! In Switch, More Businesses Now Entering Jewelry Biz Than Leaving It

For the first time in a very long while, the JBT’s listings registered overall growth instead of a decline.

Is the Owner of Lightbox Supplying Pandora’s Box?

On this week’s earnings call, an analyst said Element Six is supplying Pandora’s lab-grown diamonds.

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