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PR Daily’s top stories of 2021: Nos. 21-30

The final days of 2021 are upon us. Let’s take a minute to revisit the stories that piqued readers’ imaginations this year.

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50 quick keys to social media success

Don’t just wing it online. Mind these tips to maximize digital marketing storytelling, engagement and persuasion.

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7 professional networking alternatives to LinkedIn

It’s crucial to build your relationships with industry colleagues. Consider these helpful platforms and opportunities.

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Research shows that TikTok has an edge over Instagram’s Reels

Brand content performed better on Reels, while TikTok validates the success of influencer pages.

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10 top media trends for 2021

For those looking to offer earned media coverage in the coming year, here are some developments you must follow.

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Create shareable content: 5 Hollywood storytelling tips

Nobody likes writing posts or shooting videos that nobody ‘likes.’ Here’s how to create content that hits emotional buttons so audiences hit the “share” button.

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Cinnamon Toast Crunch flounders in shrimp-tail crisis

The sugary cereal’s digital team initially tried to deny a writer’s aquatic discovery on Twitter. The prawny saga has become must-see social media entertainment.

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9 ways PR pros can use social media to connect with journalists

Build relationships with thoughtful interaction on media pros’ social media channels--but make sure your enthusiasm doesn’t cross the line.

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6 ways communications can keep its seat at the table

PRSA Chair Michelle Olson discusses the tools that are building communicators credibility with the C-suite.

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How to use TikTok in your content strategy and prove ROI

The short video social media app has become extremely popular, and brands are looking to capture some of the audience that is flocking to the format.