Top Stories This Week: How Adidas Rethought the Music Festival With a Fan-First Event, Inside Revolve's Experiential Marketing Vacation for Influencers, Would You Climb 7,000 Feet to a Pop-Up Shop?

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Saturday, September 1, 2018
 

TODAY'S TOP READS


 
Event Report

How Adidas Rethought the Music Festival With a Fan-First Event


A partnership with Journeys, the event used interactive art installations, free ticket prices, and an unexpected city choice to connect with consumers in a new way.Read More


 
Event Report

Inside Revolve's Experiential Marketing Vacation for Influencers


The fashion retailer's summertime campaign offered numerous Instagram-worthy activities to give influencers an "only in Bermuda" experience.Read More


 
SPONSORED

One Simple, But Crucial Thing Event Planners Often Miss


In 1936 Dale Carnegie wrote the book “How to Win Friends and Influence People,” containing advice about creating success, both personally and professionally. Many books and reports have been written...Read More


 
Event Snapshot

Would You Climb 7,000 Feet to a Pop-Up Shop?


Reachable only on foot, the North Face’s mountainside tent was created to showcase collectible gear.Read More


 
Event Report

See How This Hamptons Benefit Celebrated its 25th Anniversary


This year, the Watermill Center's annual benefit updated its layout and arrivals area but still kept its avant-garde vibe.Read More


 
Event Report

Lyft Presents Its Vision for the Self-Driving Car With Panel Event


Mixing Instagrammable moments with a topical discussion, the ride-sharing company brought together media and influencers.Read More


 
 
 
 

EVENT INDUSTRY BUZZ


 

Ticketmaster Partners With Samsung To Help People Find Live Events


Ticketmaster has partnered with Bixby, Samsung’s virtual assistant, to help fans discover and purchase tickets to live events with the help of Bixby’s voice technology. Billboard: “Powered by Ticketmaster’s...Read More


 

Bride Cancels Wedding After Guests Refuse to Pay $1,500 Fee


A bride in Canada cancelled her wedding after her guests refused to pay a $1,500 attendance fee to pay for an extravagant affair. Glamour: “‘Susan’ is causing quite the...Read More


 

Burning Man Tries to Emphasize Importance of Consent


The counter-culture festival Burning Man kicked off in the Nevada desert on August 25, and this year organizers are trying to remind attendees that unwanted touching won't be tolerated....Read More


 

Campsites Are Providing Alternative Wedding Venues


Hotels, beaches, and standard event spaces are popular wedding venues—but campsites are providing couples who want to plan overnight events for their guests with a new alternative. The New...Read More


 

Inside Washington's Anti-Trump Hotel


The Eaton DC hotel is about to open, presenting a new venue focused on community, social good, and wellness. The hotel seems to be a direct counterpart to the...Read More


 
See more news from across North America

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SPOTLIGHT ON


 
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Blueprint Studios Trends & Production


Blueprint Studios is a full-service event design, fabrication, graphics and rental firm dedicated to creating exceptional special event environments with thoughtful detail and dedicated customer...Read More


 
 
 
 
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