Top Stories This Week: How Adidas Rethought the Music Festival With a Fan-First Event, Inside Revolve's Experiential Marketing Vacation for Influencers, Would You Climb 7,000 Feet to a Pop-Up Shop?

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Saturday, September 1, 2018


Event Report

How Adidas Rethought the Music Festival With a Fan-First Event

A partnership with Journeys, the event used interactive art installations, free ticket prices, and an unexpected city choice to connect with consumers in a new way.Read More

Event Report

Inside Revolve's Experiential Marketing Vacation for Influencers

The fashion retailer's summertime campaign offered numerous Instagram-worthy activities to give influencers an "only in Bermuda" experience.Read More


One Simple, But Crucial Thing Event Planners Often Miss

In 1936 Dale Carnegie wrote the book “How to Win Friends and Influence People,” containing advice about creating success, both personally and professionally. Many books and reports have been written...Read More

Event Snapshot

Would You Climb 7,000 Feet to a Pop-Up Shop?

Reachable only on foot, the North Face’s mountainside tent was created to showcase collectible gear.Read More

Event Report

See How This Hamptons Benefit Celebrated its 25th Anniversary

This year, the Watermill Center's annual benefit updated its layout and arrivals area but still kept its avant-garde vibe.Read More

Event Report

Lyft Presents Its Vision for the Self-Driving Car With Panel Event

Mixing Instagrammable moments with a topical discussion, the ride-sharing company brought together media and influencers.Read More




Ticketmaster Partners With Samsung To Help People Find Live Events

Ticketmaster has partnered with Bixby, Samsung’s virtual assistant, to help fans discover and purchase tickets to live events with the help of Bixby’s voice technology. Billboard: “Powered by Ticketmaster’s...Read More


Bride Cancels Wedding After Guests Refuse to Pay $1,500 Fee

A bride in Canada cancelled her wedding after her guests refused to pay a $1,500 attendance fee to pay for an extravagant affair. Glamour: “‘Susan’ is causing quite the...Read More


Burning Man Tries to Emphasize Importance of Consent

The counter-culture festival Burning Man kicked off in the Nevada desert on August 25, and this year organizers are trying to remind attendees that unwanted touching won't be tolerated....Read More


Campsites Are Providing Alternative Wedding Venues

Hotels, beaches, and standard event spaces are popular wedding venues—but campsites are providing couples who want to plan overnight events for their guests with a new alternative. The New...Read More


Inside Washington's Anti-Trump Hotel

The Eaton DC hotel is about to open, presenting a new venue focused on community, social good, and wellness. The hotel seems to be a direct counterpart to the...Read More

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Blueprint Studios is a full-service event design, fabrication, graphics and rental firm dedicated to creating exceptional special event environments with thoughtful detail and dedicated customer...Read More

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