Top Stories This Week: See the Small-Plates Menu for the Emmys After-Party, Inside the San Francisco Symphony's Floral-Filled Gala, How Beverly Hills Uses Live Events to Rack Up 280 Million Social Impressions

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Saturday, September 15, 2018


Idea File

See the Small-Plates Menu for the Emmys After-Party

A new format for the Governors Ball called for a new approach to catering, including vegetarian and vegan dishes—and plenty of desserts.Read More

Event Report

How the San Francisco Symphony Used Design to Convey Peace, Beauty, and Inclusion

Working with longtime collaborators Blueprint Studios, the symphony created nine design-heavy events in one night for its 107th opening-night gala.Read More


3 Reasons to Plan a Corporate Event at Cirque Du Soleil

Whether you want to treat your clients or plan a teambuilding activity, Cirque du Soleil offers unforgettable packages for all group sizes and budgets.Exclusive V.I.P. suite and...Read More

Event Intelligence

Case Study: How Beverly Hills Uses Live Events to Boost Tourism—and Rack Up 280 Million Social Impressions

The city and its famed Rodeo Drive tapped bicoastal experiential and digital firm AGENC to create a series of family-friendly events and photo ops this summer.Read More

Event Report

U.S. Open 2018: 19 Event Highlights From the Tournament's 50th Anniversary

An electrifying opening performance by Kelly Clarkson and fan experiences from American Express, I.B.M., Grey Goose, and more highlighted the Grand Slam's 50th anniversary.Read More

Event Report

11 Broadway-Inspired Tabletop Ideas From Diffa's Picnic By Design

Designers and companies created picnic baskets inspired by new and long-running Broadway shows for the seventh annual benefit.Read More




Hurricane Florence Forces Events to Examine Insurance Requirements

As Hurricane Florence makes landfall in the Southeastern U.S., numerous events have been cancelled or postponed—including J. Cole's inaugural Dreamville Festival in Raleigh. The storm has revived a focus...Read More


90 Percent of Live Music Attendees Say Brands Elevate Experiences

A new global study from Live Nation found that 90 percent of live music fans think brands elevate a festival or concert. The study surveyed 22,500 people ages 13...Read More


Cardi B and Nicki Minaj Get Into Fight at New York Fashion Week Party

Rappers Nicki Minaj and Cardi B got into a physical altercation at the Harper's Bazaar Icons fashion week party at the Plaza hotel on Friday. The fight happened while...Read More


Survey Finds Events Still Important For Brands as They Get More Expensive

Holding events has become increasingly expensive for brands in recent years. But in an effort to generate buzz or achieve a certain business goal, brands are still spending the...Read More


How Couples Are Elevating Wedding Cocktails

More couples are putting creative, customized touches on cocktails at their weddings to elevate the beverage experience for guests. One of the more recent examples is serving cocktails with...Read More

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