Happy Wednesday!

Amidst challenging business conditions and tighter budgets, companies are investing heavily in Customer Data Platforms (CDP) to unify their customer data. The CDP market size is forecasted to grow from $2.4 billion in 2020 to 10.3 billion by 2025. However, for enterprises, it’s an entirely different script. Now many are asking themselves, are CDPs indeed the holy grail for solving customer data challenges, or is it just yet another redundant tool in the martech stack? Adrian Nash, Head of Strategy, SAP Customer Experience, delves into the three reasons why enterprise CDP adoption lags and the challenges that must be overcome to reach the platform’s full potential.

Next up, media planning strategies need to be revisited by businesses that are looking to make it in the post-pandemic world, because the tactics that worked in the past are no longer relevant. VP of Media of Zoomd, Yair Yaskerovitch highlights fool-proof tips to make media planning more approachable than ever.

Benchmarking Survey 2020

We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19.

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