Finding Friends: How to Achieve Results from Creator and Influencer Collaborations

The creator and influencer space has matured, and with it the strategies needed to create successful content that yields results in collaboration with these talented individuals. In this session, a creator/social media pair who has navigated the dynamics of influencer/relationships will examine how these partnerships have evolved, what creators want and how to best work with them to connect with their communities.

A New World of Community Engagement: How Generative AI and Web3 Are Powering an Immersive Future

As immersive games and experiences such as Roblox and Fortnite continue to attract more participants seeking community and social interactions, the virtual realm is the new frontier for audience engagement. In this session, discover how generative AI, machine learning and other emerging technologies are transforming the way we connect, create, and collaborate in virtual spaces, and learn how marketers and communicators can step into these worlds to meet consumers.

When You Wish Upon a Tweet: Conquering Social Media Crises and Digital Dilemmas

No time is more critical for PR and marcomm teams to collaborate and protect brand reputation than when a crisis strikes. This panel unearths examples of bad news breaking or escalating on social media—and excavates their lessons to help your teams navigate, manage and even quell controversial content, misinformation or public backlash in real time when every second counts.

The Rise and Future of Short-Form Vertical Video

Social video is one of the most powerful means of connecting with audiences today, generating up to 1200% more shares than text and image content combined. In this interactive session, you’ll learn how to get past the barriers of limited resources and legal concerns to feel comfortable using this daunting medium and wield the power of vertical video.