Join us today at noon ET for the latest episode of The New Normal. This week, Bloomberg’s chief growth officer, Scott Havens, and general manager of Bloomberg QuickTake, Jean Ellen Cowgill, join Digiday president and editor-in-chief Brian Morrissey to talk about how Bloomberg has adapted QuickTake -- including with a name change -- and its plans to meet the future of OTT news streaming. Register here.

Publisher's ad ops teams have begun a game of whack-a-mole with the less than desirable political ads that have been programmatically cropping up on their sites. Revenue executives from five different publishers said the processes they put in place to evaluate political campaign ads are being thwarted by ad buyers who are mis-classifying or mislabeling the ads. Trump campaign ads in particular have slipped through the defenses because they were classified as consumer electronics ads or labeled as ads for totally different brands. Read more below.

• The political ads flowing through open exchanges are creating a brand safety dilemma, despite the safeguards put in place.
• Before they are able to make their call on who wins the presidency, news publishers could have a month-and-a-half past Nov.3 to compete for audiences.
• The delayed, rolling start to college football’s season may be coming at a perfect time for the TV advertising business.
• The console wars are back, setting the stage for the latest bout in the long-running battle between Sony’s Playstation and Microsoft’s Xbox brands.