Less waste, less money, less space: toy rental companies are here to stay. For Jhie Velasco, a 36-year-old blogger and mother, having to buy toys for her children — Jem, 9 and Adriel, 3 — regularly is a drain on her pocket. The toys, she says, also take up a “lot of space” in her apartment in Winnipeg, Canada. So, when she heard of toy-sharing services, she “thought it was an awesome idea.” She’s not alone. A growing number of millennial parents are turning to toy-subscription services that are promising kids fresh toys every month at a much lower cost than buying them, while also reducing the environmental impact of plastics in the toy industry. More and more companies are now offering these services, in the U.S. and beyond, and they’re witnessing fast growth. | 
