WardsAuto OEM
WardsAuto Daily

DECEMBER 6, 2018

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Toyota Sticking With Cars for U.S. Market, Lentz Says

The midsize car segment of about 1.8 million units, plus the compact segment, which accounts for another 1.8 million units, remain substantial and very attractive targets, says Toyota North America’s CEO.

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Autoline Daily: Top Industry News for Dec. 6

Are Trump’s Tariffs Working? Germany to Electrify Autobahn; Toyota Wants Dealers Involved in Mobility Services
 

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Volkswagen to Electrify Classic Dune Buggy

While shrouded in secrecy, the new electric dune buggy is said to be under “active consideration” as a possible addition to VW’s upcoming lineup of zero-emission I.D. production models.
 

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Freudenberg Raises Stake in Fuel-Cell Technology

Freudenberg intends to make every component of the fuel cell stack in-house, including the catalytic membrane and gas diffusion layers. The supplier has set a late-2019 target to have a fuel-cell stack ready for the market.

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Volkswagen Shakes Up Global Marketing Structure

VW says it will reduce its global network of about 40 agencies to three: Omnicom Group for Europe and South America, the multinational advertising and public relations company WPP for North America and Cheil, which continues in China.

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Audio Interview: Mexico Labor Environment and Update

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In a 16-minute audio Interview, Ricardo Castro, an employment and labor law expert, discusses anticipated changed in the Mexican labor market in light of its new federal government and the USMCA.

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European Safety Agency Torches Wrangler

Euro NCAP Secretary General Michiel van Ratingen says that with only a seatbelt reminder and a simple driver-set speed limiter and no other form of driver-assistance system, the Wrangler clears the one-star threshold but lags far behind its competitors.

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