Some brands find value in TikTok specialists | A comprehensive guide to mobile-friendly marketing | The affordability crisis, told by Chicago's two-flats
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After the resignation of Kenny Parcell over sexual harassment allegations, NAR's incoming leadership team—which is being installed early—promises a more respectful workplace culture.
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The Athlete's Foot and Stanley are among a growing number of brands seeking new and established agencies specializing in TikTok to churn out the content needed to maintain a platform presence amid its changing culture and algorithm. Some social experts say TikTok-specific agencies can "create disconnect between the brand and its goals," writes Kimeko McCoy.
Digital marketers can expand their reach and engagement by optimizing copy and creative for the 80% of social media users that exclusively use mobile devices, writes Sonnenberg Media's Anna Sonnenberg. Tips for captions, images, videos and stories include using square or portrait aspect ratios for images, vertical videos and interactive elements such as surveys and quizzes.
Technology advancements are seemingly endless, but that doesn't mean your clients have to upgrade their smart-home devices every time a new model comes out.
Lead generation might be the lifeblood of your business, but money is the oxygen. Without it—and a keen understanding of how your money is working—your business can't breathe.
Washington View Apartments in Los Angeles is a newly built, 122-unit property that aims to provide housing to seniors, including people who have been homeless in the past.
Some economists see the potential for a downward spiral in certain cities if offices are left vacant, which could also suppress foot traffic to other establishments and squeeze tax revenue. However, others say that such a scenario is not guaranteed to occur, and several factors—including the resilience of the economy—have so far prevented this outcome.
Banks say they are taking precautions amid widespread expectations that difficulties will increase for the commercial real estate sector, which saw a rise of 5 basis points in its ratio of loans turning overdue in the second quarter. PNC Financial Services Group said it is "reserved for whatever happens," and Truist Financial Chief Risk Officer Clarke Starnes has said, "Our goal is to be early on this and work with as many borrowers as we can."
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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