Trade bodies prep ad tech for a tougher regulatory climate

The MMA and NAI want to draw a line in the sand on using consumer location data

90% were pulled before being seen by users

There's a 'disconnect' between thinking and doing

Opinion: Though it is becoming increasingly important to consumers and society at large

Chief brand officer for world's biggest advertiser spoke with Adweek about this year's festival

Platform could move children's content to standalone app

One source pegged CPM rate in the $60-$70 range