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Nov. 20, 2024

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Looming Trade War Is Upending Supply Chains

The combination of Biden administration tariffs, Trump’s proposed increases, and changes in China trade relations will impact U.S. private label and direct-to-consumer brands, driving some to reconsider sourcing strategies in 2025.

Private label and DTC products are merchants’ highest-margin items.

While relatively few retailers or DTC brands manufacture in-house, the products tend to remove several “middlemen,” often more than doubling profits.  

A pet food retailer, for example, might clear 25 points (0.25%) on a popular premium dog food brand and 55 points on its own private-label version despite both products being manufactured at the same facility using similar recipes. A dog owner will pay about the same price for the private label brand or, perhaps, even a little less.

Private Label Sourcing

Private-label brands on U.S. retailers’ physical and virtual shelves come from factories worldwide, including China and Mexico.

Read article > 

A Message from Kinsta

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9 Books to Strengthen Cybersecurity

Our curated selection from industry experts covers the psychology of cyber attackers, practical defense strategies, and much more. Read article >

How to Audit HTML Headings on Any Page

H1, H2, and H3 headings are among the most important SEO elements on a page. Here are tools to identify, audit, compare, and more. Read article >

Holiday 2024 Marketing Campaigns from Top Brands

This year's holiday marketing sees major brands mixing old-school ads with apps, social feeds, and AI-driven content. Read article > 

From the Archive: March 2009

Cart of the Week: 3dCart

In this ongoing “Cart of the Week” feature, we profile 3dCart, a Margate, Fla.-based hosted platform. We asked 3dCart founder Gil Gonzalo to explain the benefits.... Read article > 

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