FOR IMMEDIATE RELEASE
Contact:
Jenn Ocampo
Jenn@cynopsis.com

Cynopsis Announces Trainer Line Up for Measurement & Data Boot Camp on November 7 in NYC
Thought leaders to explain risks and opportunities in cross-platform

New York, NY (October 8, 2018) – Cynopsis is set to host the Measurement & Data Boot Camp on Wednesday, November 7 at the Yale Club of New York City from 9:00 am – 1:45 pm. This 4.5-hour conference will be a thoughtful and candid examination of cross-platform video measurement and how the smartest minds in advertising and marketing are reading market forces and reacting to them. It’s designed to help attendees understand a measurement standard that everyone can agree on – and trade on.

Industry experts such as Britta Cleveland, SVP of Research Solutions for Meredith Corporation; Harvey Goldhersz, EVP of Data & Innovation for IRi; Sue Hogan, SVP for the iab; Ikechi Okoronkwo, Director/Senior Partner, Advanced Analytics Lead for Marketing Sciences for Mindshare; George Pappachen, President for biscience; Beth Rockwood, SVP of Ad Sales Research for Turner and others will be leading a series of panels including:

The Digital Vs. Linear War Is Over: Convergence Is Here
Audience-based Selling & Planning Strategy: Putting Fragmented Pieces Together
Everybody into the Programmatic Pool! Buying & Selling Automated Ads
Managing & Reporting on Campaign Successes

Seating is limited, to allow attendees the opportunity to ask questions, network, and leave with substantial takeaways. Register today to ensure that your seat is reserved – advanced rate expires October 26.

For registration questions, contact the events team at events@cynopsis.com or go to the event website. For sponsorship information, contact VP of Sales and Marketing Mike Farina at mike@cynopsis.com.

About Cynopsis:
Cynopsis is what the TV industry reads first every day. The Cynopsis family of products includes the media industry's most-read daily, Cynopsis, plus sister daily Cynopsis Sports; weekly eSports, the Cynopsis Jobs board and special reports. Serving TV, agency and brand professionals, Cynopsis Media produces conferences, webinars, and awards programs that are second to none. Find out more at cynopsis.com.

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