ICYMI: A quarter of senior marketers say their business has upskilled for genAI Twenty five percent of senior client-side execs say AI skill-building programmes have already been conducted. However, advanced AI skills for key team members and an org-wide basic understanding of AI remain as top priorities for generative AI progress in 2024, according to a report from Adobe.
Effective Leadership in the Digital Age This report draws on Econsultancy’s years of research into how leadership is changing in a digital world and offers useful insights and practical models for navigating the evolving landscape.
The Future of Marketing: The AI Opportunity Throughout this year’s Future of Marketing survey, AI was a consistent theme. As one respondent put it, “There is excitement and also anxiety…” But precisely how many marketers are using generative AI, and where do they believe its value lies?
Join us on Thursday 3 October at The Brewery, London and get ready to gain invaluable insights, actionable ideas and discover the latest trends and strategies that are shaping the marketing landscape.
