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Transactional Emails: 10 Tips for Driving More Value and Engagement

Learn how you can optimize your transactional emails to improve performance.


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	Transactional emails typically generate more than double the open and click-through rates of other messages.

Unfortunately, many marketers don't take full advantage of this opportunity. Discover how you can fine-tune your transactional emails to increase engagement and revenue. Get tips for:

Optimizing the sender name, subject line and preheader
Answering your recipients' key transaction-related questions
Adding cross-sell and upsell offers while complying with email laws
Incorporating content that increases customer satisfaction and loyalty


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