Hi there,

While many organizations are excited about digital experience platforms and the power they have to transform content management, understanding your current processes and knowing how to measure success are critical to know before jumping into the DXP buying process.

Your organization should start with a comprehensive self-assessment of its business needs, staff capabilities, management support and financial resources.

MarTech's "Enterprise Digital Experience Platforms: A Marketer’s Guide" takes a deep dive into the market for these platforms and what considerations should be applied in implementation. This 47-page report looks at why companies use digital experience software and describes the key elements of successful digital experience strategies and the capabilities these tools provide.

Download the report today.