Hi there,

Traditional MMM approaches often lag as your brand’s needs evolve. At Keen, we’ve spent over a decade pioneering marketing mix innovation, helping brands measure and forecast with 96% accuracy.

Keen’s Resource Hub Answers Your Pressing Questions:

• Prioritize Profitability in Q4: Use planning tools that combine historical data with AI-driven models for precise forecasts.
• Update Your Models Regularly: Keep insights accurate by recalibrating with new data.
• Set Up for Success: Define goals, integrate data, and choose the right analytical models.
• Maximize ROI: Use marginal ROI to optimize your marketing investments.
• Balance Marketing Efforts: Optimize between brand and performance marketing based on your objectives.
• Optimize Flighting Strategy: Avoid overspending with our weekly optimized spend plans.

Stay Ahead of the Curve

Sign up for the Keen newsletter to receive the latest updates, insights, and best practices. Stay informed about industry trends, new features, and upcoming events.