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| | Advances in AI and predictive analytics are using consumer scores to automate business decisions to predict things like risk and fraud. But concerns over fairness mean companies need to make scores transparent to consumers.
In The Predictive Analytics and Consumer Scoring Report, eMarketer examines new consumer scoring applications across industries and describes challenges companies face with AI decision-making. It includes best practices for fair and accountable predictive analytics. | In full, this exclusive report: |
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| 1 | Discusses how novel AI, predictive analytics, and algorithmic decision-making being are used to classify and score consumers | | 2 | Presents an in-depth look at the challenges and pitfalls companies face when implementing predictive analytics and consumer scoring tools | | 3 | Analyzes how we expect consumer scores to be regulated, and what can be learned from the history of credit reporting and recent consumer data protection measures |
Get all of these insights and more when you purchase the Predictive Analytics and Consumer Scoring Report for $995. |
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