Many CMOs seem to be okay with their agencies finding new ways to increase margins, as long as the process is transparent, or at least openly acknowledges a lack of transparency. Updates from the upfront: Additional coverage: Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Many CMOs seem to be okay with their agencies finding new ways to increase margins, as long as the process is transparent, or at least openly acknowledges a lack of transparency. | | |
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howdy! | | | | | Legacy networks and digitally native streaming platforms are adding AI features to find and reach new audiences with targeted ads. | | |
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| | | | | Recent developments have transformed CTV into a more reliable and lucrative advertising channel for broadcasters and brands. | | |
howdy! | | | | | This year the agency plans to exit the programmatic open market and only purchase auction packages through PMP deals with a limited number of SSPs. | | |
| | | | | In this new Q&A, leadership from A+E discusses using attention metrics to connect recall and search, measuring attention and implementing attention-driven insights. | | |
howdy! | | | | | Now that the OGs of TV content — NBC Universal, Fox, Disney and Warner Bros Discovery — have presented their upfront programming plans to thousands of media folk, the common theme among the presentations shows how much the industry has returned to its content roots: It’s all about the streaming. And sports. | | |
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| | | | | According to a recent global survey of more than 1,500 e-commerce and brand marketers, 53% of respondents use predictive or conversational AI to aid in curating insights — going beyond ChatGPT to better serve their customers. Download this report for more insights into how marketers are using AI. | | |
howdy! | | | | | Publicly-traded media companies touted new deals with generative AI tech companies and other new applications for the technology in their Q1 2024 earnings calls. | | |
howdy! | | | | | To get a better understanding of why the people part of management is so important, we spoke with Julia Toothacre, a career strategist. | | |
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