Bigger is not always better In the United States of America, the customer is always right. In Europe, the customer is only occasionally right. The American customer may ask for substitutions for their meal – replacing key ingredients to better suit their palate. In Europe, the chef knows best how the food should taste – requests for alterations may be denied (particularly if dining in Italy). And in America, if a customer wants to drive a gargantuan vehicle, one grossly out of proportion to the environment around it, it is their right. In Europe, tastefully compact cars are preferred over exhaust-spewing behemoths. But perhaps that is changing. More and more American-style pickup trucks are hitting the streets of Europe – to the alarm of safety, consumer and environmental campaigners. A letter addressed to five Commissioners by a group of European road safety and environmental organisations warns that a legislative loophole is allowing American-market pickup trucks (in particular the Dodge Ram) to enter the EU whilst avoiding safety and environmental laws. The number of US pickup trucks registered in the EU more than doubled since 2019, rising from 2,900 new registrations to 6,800 in 2022. These vehicles are “unsuited to Europe”, it is argued. “Such large pick-ups are more difficult to manoeuvre and are proven to kill and seriously injure other road users at an alarmingly higher rate than regular cars when involved in crashes. “With front ends often higher than 10-year-old children, they are dangerous and are also compromised by very poor direct vision,” the letter states. Campaigners want legislators to amend the so-called “Individual Vehicle Approval” procedure in the vehicle type approval law, which exempts imported off-road vehicles from normal EU climate and safety rules. “The EU does not provide import loopholes for North American foods that don’t meet EU standards, for example, chlorinated chicken or hormone-laden beef. There can be no justification for allowing vehicles that don’t meet EU safety and environmental standards to be imported for use on EU roads,” the letter reads. When it comes to safety and green laws for vehicles, the European campaigners are clear – there can be no substitutions. – Sean Goulding Carroll |