| How participating in a single bridal show led to Sandals Resorts powering my brand and business: In January 2001, Sandals asked me to be at one of their booths at a local bridal show as I was the only agent in my area (at that time) who was a Certified Sandals Specialist. My company was very corporate focused then and had very little name recognition but, on a whim, I agreed to be at the booth. I was in awe as to the number of brides who saw the Sandals booth and booked with me. Sandals brought clout and credibility. After 9/11, my corporate clients cancelled all of their travel plans — but my honeymooners didn’t. By the end of 2001, I had shifted my business to focus on honeymoons and destination weddings, and from that point forward I knew that I would partner with Sandals/Beaches and participate in their marketing programs. I can truthfully say that Sandals fueled my company, my brand and my business because if I hadn’t worked that first bridal show in January 2001, I don’t know if I would have been able to ride out the fallout from 9/11. Partnering with Sandals Resorts brings Jennifer continued success.
What specific Sandals marketing programs have Jennifer’s company implemented to increase exposure and profits? |
