Road warriors (a.k.a. employees who spend the majority of their time on the road for their jobs) are grappling with the new norms of their day-to-day lives. Now, they're making the most of 30-minute video chats rather than bonding over lengthy dinners and traveling from the bedroom to the office rather than earning frequent flyer miles. Read more below. - “When you can’t travel and meet with people, the chance of getting on their radar and having a productive conversation decreases tremendously," said Harry Kargman, founder and CEO of Kargo.
- Quibi may be feeling more urgency to stockpile programming than other distributors after the coronavirus outbreak shut down physical productions.
- Crowdsourced campaigns, long a dwindling tactic in the marketing world, are experiencing a (perhaps fleeting) return to prominence.
- NowThis is now operating 100% from home and its team has been nimble in ironing out production wrinkles, mainly by taking a less buttoned up approach to filming.
- For Digiday+ Members, direct-to-consumer startups have to hope for the best but prepare for the worst, and nowhere is that more evident than within their brick-and-mortar divisions.
Other things to know about - Today: Digiday editor-in-chief Brian Morrissey will be joined by Politico chief product officer Aaron Kissel on The New Normal: A weekly show where we discuss how industry leaders are adapting to a changed reality. Register here to join us at 12 p.m. ET.
- To better understand Reddit’s striking success among Gen Z and Millennials, the platform partnered with YPulse to interview over 1,300 active social-media users between the ages of 13 and 39. Download this guide to learn what they uncovered. Sponsored by Reddit.
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| Coronavirus Fallout | | | | Road warriors across industries are grappling with the new norms of their day-to-day lives — making the most of 30-minute video chats rather than bonding over lengthy dinners; traveling from the bedroom to the office rather than earning frequent flyer miles. | | |
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howdy! | Coronavirus Fallout | | | | Quibi may be feeling more urgency than other distributors to stockpile programming after the coronavirus outbreak shut down physical productions. | | |
| Sponsored by Celtra | | | | In a time of crisis, creative professionals are forced to make do with existing resources. In a new webinar, on May 7 at 12:00 p.m. EST, join experts at Celtra as they discuss best practices for remote collaborations and tweaking existing assets to make them more digitally native. | | |
| Advertisement |  | | |
howdy! | WTF Influencers | | | | With in-person shoots impossible and advertisers desperate not to get their messaging wrong during the coronavirus crisis, crowdsourced campaigns have the potential to mitigate those risks. | | |
| Sponsored by Duration Media | | | | Confronted with one of the greatest health and economic crises of the modern era, the consumer search for reputable news sources has shifted to a higher gear. | | |
howdy! | Coronavirus Fallout | | | | Now operating 100% from home, the team has been nimble in ironing out production wrinkles, mainly by taking a less buttoned up approach to filming. | | |
| Advertisement |  | | |
| Sponsored by Resonate | | | | The pandemic has changed the way consumers engage with online media. In a new webinar, on May 13 at 1 p.m. EST, learn how publishers can use AI and consumer research to gain insights into how to engage with users during a period of self-isolation. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Right now, direct-to-consumer startups have to hope for the best but prepare for the worst, and nowhere is that more evident than within their brick-and-mortar divisions. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | “You need to have a forward-looking perspective of what comes next. The rankings can change at times like this.” | | |
| | | | | About a third of the MIT Technology Review's revenue comes from events, according to its CEO's Elizabeth Bramson-Boudreau. That piece of the pie is obviously under threat as activity in the United States remains frozen by the coronavirus pandemic. "We had to make a call on our largest event, called EmTech Digital, entirely on AI -- our highest-yielding event," Bramson-Boudreau said. |
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