DECEMBER 11, 2019

Hey there. Welcome to the WardsAuto Dealer 5 for Wednesday Dec. 11. To start your day, we've put together items from WardsAuto.com and across the Internet. So let's go:

Rev up revenue with marketing strategies and campaign ideas to help you capitalize on the biggest shopping days of the year. Grab your copy of The Holiday Marketing Guide for Auto Retail now!

In 1942, Edgar Guest wrote a poem called “Good Business.” It resonates today. Wards columnist Richard Libin explains why.

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Slowed EV demand and high light-truck segment sales have bit into the U.S. fuel economy average. Click here and scroll down the page a bit to see our trend chart.

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Poll: Consumers prefer EV trucks from GM, Ford over Rivian, Tesla Cybertruck, but not by much.

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For nine out of 10 polled people, once a SUV owner, always a SUV owner, according to a VW poll.

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Here is today's CBT Automotive dealer-focused broadcast

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That’s our WardsAuto Dealer 5 for today. We’ll be back soon with more high fives.

And to reach the editor for whatever reason (i.e. comments, complaints, questions, directions), contact Steve Finlay at sfinlay@wardsauto.com.

OK, finally... Forward this alert to dealership colleagues. The more in-the-know people at your place, the better it is. Over and out.

Now for the legal stuff...

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