Chew on this! Delightful delivery formats
Healthy candy is a concept most consumers are eager to latch onto, but supplement formulators and contract manufacturers know the delivery format picture is a lot bigger than the swift rise in its popularity. Outside of the innovations to make gummies lower in sugar and higher in ingredient payload, supplement makers are modernizing other formats in ways that should make brands take notice.
In line with consumers shifting toward smaller, single-serving sizes, innovative delivery formats are being implemented. Companies are developing liquid supplements, new chewable tablets, oral strips, and fizzy drink mix formats which allow for consumer convenience and ease of use. In short, the supplement industry is moving toward offering consumers more convenient, effective and higher-dose supplements with lower sugar content. Dozens of examples can be sampled in this free digital magazine, all about delightful delivery. |