Hi John,

The Cannes Lions festival kicks off in a few days as digital advertising becomes more integrated—and more complicated—than ever before. US ad spend on omnichannel retail media has nearly tripled since 2020, reaching $54.85 billion in 2024, according to EMARKETER. 

Download a free copy of our new lookbook, “Trending on the Riviera: What's shaping marketing and advertising in 2024,” for a primer on what will be top of mind at the Cannes Lions International Festival of Creativity. Inside, you’ll learn how social media is becoming a driving force in ecommerce, ways retail media is evolving, the growing role of AI in content creation and personalization, and more.

Sincerely,
EMARKETER Editors

This lookbook is made possible by Roundel.

P.S. Please forward this email to colleagues who are interested in marketing and advertising trends. Thank you!