Expanding the Knowledge you Already Have

Everyone already knows what’s trending. You know from the metrics of your own business. You know from the endcaps at the stores in your category. Observation of trends is easy. So who needs another trends report?

What this report does that is unique is it rolls the what is happening into a robust framework of why it’s happening. We took the top ten trends (with a three-pronged, data-driven observation of market dynamics) and built them into our framework that rolls them up to major cultural forces. These forces allow us to get into the psychology and the intersecting values of what is behind these trends, they allow us to get into the drives and motivations of market dynamics.

In a way, the trends list is just icing. The cake here is a deep understanding of those market dynamics and consumer drives and motivations. See what the Trends & Innovation report has to offer.  

Get the Report Now