"It's creating a lot of extra work": After drawing the ire of publishers, Facebook's issue ads policy is also frustrating ad buyers.

YouTube stars are making their videos longer in order to feature more ads per video and win favor with the platform's recommendation algorithm, which prioritizes watch time.

Agencies are acting as advisers to marketers that are wary of spending on Amazon, capitalizing on a "latent fear" of the e-commerce giant among brands.

Time Out ran nearly 800 global events in 2017, up from 250 the previous year. Here's how events are putting the publisher on the path to profitability.

Telemundo, which has Spanish-language rights to air every World Cup match in the U.S., has discovered that half of its live digital viewers consistently watch the games on their smartphones.

 

'Trial and error is not appropriate': Facebook's issue ads policy sweeps up brands

Kerry Flynn

Facebook released a list of 20 issues that would be subject to its new issue ads policy, but media buyers are struggling to interpret them.

Creators are making longer videos to cater to the YouTube algorithm

Tim Peterson

Digital video creators are posting longer videos that can generate the watch time YouTube craves and the revenue they need.

Advertisement

 

Webinar: How AI will elevate marketers

Sponsored Content IBM Watson Marketing

Today's marketer is under constant pressure to keep up with a swelling litany of demanding day-to-day tasks. Join Michael Trapani, global product marketing leader for IBM Watson Marketing for an on-demand webinar as he explores the specific ways in which AI-powered marketing can benefit your organization. Sponsored by IBM Watson Marketing.

'Like having a lawyer in the room': Agencies are turning advertisers' angst about spending on Amazon into an opportunity

Seb Joseph

Some brands are so worried about getting stung by Amazon that it's made them reluctant to buy ads from it.

From silent discos to burger battles: How events are driving Time Out to profitability

Lucinda Southern

"You can look at everything as quite bespoke, or you can come with systems. It's key the events stay fresh and interesting, but not constantly reinvent it.”

Short is sweet: The effectiveness of 6-second ads

Sponsored Content realeyesit

The advertising industry is beginning to take a closer look at short-form content - from social platforms serving up 6-second ads to brands telling their stories within this creatively challenging time frame. As attention spans adapt to various platforms it's time to see what impact short-form creative has on how people consume media and where the opportunities lie for the creators. Sponsored by Realeyesit.

Slow death: Latency is a weight dragging down publishers' bottom lines

Sponsored Content Nativo

A 2017 study from Akamai found that a 100-millisecond delay in website load time led to a 7 percent drop in conversion rates. The success of publisher monetization efforts is dependant on users staying on the site long enough to see and engage with ads. Learn how you can combat website latency, the silent but efficient UX killer. Sponsored by Nativo.

Advertisement

 
 
Careers Title
 
July 2, 2018
Audience Development Executive
Which?
London, UK
 
June 26, 2018
Social Media Manager
Breakthrough Media
London, UK
 
June 26, 2018
Community Manager
ZINC Network
London, UK
 
 

ALL CAREERS

 
 
Events Title
 
January 2019 - December 2019
2019 Calendar
 
July 19, 2018
Glossy Forum: New Face of Beauty
New York, NY
 
Extended deadline:
July 27, 2018
Digiday Worklife Awards
 
 

ALL EVENTS