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NN/g Newsletter
New Articles

Triangulation: Get Better Research Results by Using Multiple UX Methods

 

Diversifying user research methods ensures more reliable, valid results by considering multiple ways of collecting and interpreting data.

 

3 min read

How to Handle Dominating Participants in UX Workshops: 3 Tactics

 

Facilitators can use 3 ascending levels of intervention tactics to maintain positive momentum in groups with participants who monopolize activities and limit diversity of perspectives.

 

7 min read


New Videos

▶ How to Choose the Scope of Your Personas

 

Personas are not "one size fits all" in the UX design process. Broad-scope personas work for high-level divisions but are too shallow for detailed design decisions.
5 min video

▶ How to Interpret User Time Spent and Page Views

 

Users’ “productivity” tasks differ from “engagement” tasks, in whether more or less is better for metrics like time on tasks, interactions, and page views. Such KPIs are important, but they must be evaluated relative to users' tasks.
3 min video

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