Good Morning!

In her last True Confession, 6sense’s CMO Latane Conant shares how companies desire predictable revenue growth but don’t set up teams to succeed in generating it with MQLs.

She also shares how an account based strategy tied to account engagement metrics can help your teams build a real pipeline.

Also Megan Routh a cultural anthropologist, writer and strategist at Open Mind Strategy, discusses how quarantine and the COVID crisis have totally rewritten our cultural rules of communication.

According her, the chaotic ways we’re connecting with those we love (and calling out those we hate) is actually building stronger relationships, and a new set of expectations for brands, that will having long lasting ramifications in our post-corona ‘New Normal’.