Coming in at around 300 calories a pint (compare that to more than 1,000 in a pint of Ben & Jerry’s), Halo Top’s high-protein ice cream is a treat for the health conscious. Until recently, the Los Angeles-based company hadn’t spent a dime on traditional advertising. Yet the ice cream has exploded in popularity, particularly among Instagram users in fitness and weight-loss communities, and its biggest challenge is keeping retailers fully stocked. |