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Trump Jokes Are Paying Off for Late-Night Shows, With Soaring Ratings and Ad Revenue Post-inauguration, Stephen Colbert and Samantha Bee are on fire By Jason Lynch Two months into his presidency, Donald Trump's pledge to "make America great again" isn't turning out quite as he had anticipated, but he's certainly already made late-night comedy shows lucrative again. Since Trump's inauguration in January, the late-night talk shows that skewer him the most mercilessly are seeing big ratings gains--including The Late Show with...
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SNL Will Air Its Final 4 Episodes of the Season Live Across the Country Melissa McCarthy returns to host on May 13 By Jason Lynch Saturday Night Live, which is in the midst of its most-watched season in 24 years thanks to Alec Baldwin's turn as President Donald Trump and Melissa McCarthy's appearances as White House press secretary Sean Spicer, is trying to keep that momentum going by airing the final four episodes of the season live in all time...
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Why the New Season of Veep Won’t Include Trump Jokes The cast previewed Selina Meyer's post-presidential life at SXSW By Christine Birkner HBO's Veep is arguably one of the most clever takes on D.C.'s behind-the-scenes screw-ups on TV, but the show is staying apolitical in the era of Trump. "We're not Saturday Night Live," said showrunner David Mandel. "If we try to make a joke about what Trump did yesterday on Veep, by the time it's aired...
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Showtime Gives Twin Peaks Fans Exactly What They Want at SXSW Including coffee, doughnuts and FBI special agent Dale Cooper By Charles Goetz South by Southwest in Austin, Texas, continues to roll on as the festival switches over from Interactive to Music later in the week, and while some brands pack up their activations, others are just getting started. Showtime has decided to focus on SXSW Music attendees when it comes to promoting its new show, the highly...
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Watch Bravo Unleash 60 Almost Nude Models on Austin in Risqué Stunt for Its New Show Attention getting activation for 'Stripped' By Alfred Maskeroni It's not exactly simple to pull of a successful brand activation that translates well in real life and across all platforms. So how does a cable television brand promote its new show? Bravo descended on Austin to promote their new series 'Stripped'--a social experiment where participants are forced to shed all of their material possessions...
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Condé Nast’s New Marketing Push Showcases Its Next Generation of Pioneers Strong voices emerge from Teen Vogue, GQ Style and other brands By Sami Main The 108-year old publisher of Vanity Fair, GQ and Bon App?tit is embarking on a new marketing campaign featuring its next generation of writers and editors. Just as The New York Times and The Wall Street Journal have trumpeted their journalism in the age of Trump, Cond? Nast will shine a spotlight on the groundbreaking...
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Have a Look Inside AMC’s Perfect Replica of Breaking Bad’s Los Pollos Hermanos at SXSW Great stunt heralds Gus Fring's upcoming turn on Better Call Saul By Alfred Maskeroni When it comes to experiential marketing, there's one place where brands shine--the not-so-little-anymore brand-a-palooza called South by Southwest. And AMC's Better Call Saul activation is one of the best, most detail-oriented conceptual executions you'll find. Photo: Alfred Maskeroni On this first weekend of SXSW Interactive, passersby arriving at 122 W. 5th Street (on the corner...
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