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| In NAB keynote, Ajit Pai seeks 'new spirit of cooperation' with skeptical broadcasters By Chris Ariens After four years of participating on panels at the annual NAB Show, newly minted commissioner of the Federal Communications Commission, Ajit Pai, used TV terms to describe being asked to give this morning's keynote speech. "It's like going from a morning show to prime time," Pai said to the standing-room-only crowd at the broadcasting, media... Read more » |
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| The series is unconventional, but that could work in its favor By T.L. Stanley |
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| Promoted Content by Adobe | | |
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| Nice day, isn't it? Only if you don't care about the planet! By T.L. Stanley |
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| One group just loves Netflix By Sami Main |
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| Storied print, broadcasting and digital company looks to the future By Chris Ariens Like most media companies, 130-year-old Hearst is having to find new ways of doing business. The privately held magazine publisher, TV station owner, minority owner of cable networks including ESPN and A+E, and new media investor makes a quarter of its profits from business services, ranging from ratings agency Fitch to Hearst Health to Floor... Read more » |
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| 'We're platform and language agnostic' By Sami Main According to David Chitel, the CEO and founder of NGL Studios, 43 percent of millennials come from a multicultural background. To that end, Latino video marketing company NGL Studios is entering this year's NewFronts presentations to show advertisers the different ways their branded content can connect with that generation. "This audience is a critically important... Read more » |
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| Bill Nye Saves the World is The Daily Show, but with science By Sami Main With original series galore, Netflix has some of the most premium comedy and dramatic programming available to viewers. But as millennials choose on-demand content, with or without ads, they have the opportunity to opt out of content from news stations on TV or online through social media and their websites. And social media has become... Read more » |
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| Featured Jobs | | Two Cats Productions New York City, New York (US) | | Group Nine Media San Francisco, California | | Group Nine Media New York City, New York (US) | | NBCUniversal, Inc. Dallas, Texas | | Meredith Phoenix, Arizona | | |
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| Commingling real-life and fictitious LAPD detectives By Richard Horgan In this age of true-crime podcasts, the following reads like the narrator-intro for the beginning of another such series: Kari Lenander haunts Detective Tim Marcia's dreams, saying: "Don't forget about me. Don't forget about me. Why did this happen to me?" For nearly 15 years, the Los Angeles Police Department (LAPD) investigator has poured through... Read more » |
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| Think Empire, en espanol By Chris Ariens As Spanish-language TV in the U.S. continues to move away from the sappy storylines of the telenovela, one network is banking on a combination of music, action and romance to grab viewers. Telemundo, NBCUniversal's fast-growing Spanish-language network, will debut Guerra de Idolos (War of Idols) tonight. Think Empire, but in Spanish. The network has landed... Read more » |
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| Finding ways to keep viewers engaged By Sami Main Technology around TV keeps advancing, and advertisers are desperate to keep up with changing viewer behaviors. If people walk out of the room when ads appear on traditional TV, will the rise in streaming platforms change their habits? Companies like BrightLine and true[X] have tried to solve the problem by creating targeted and interactive ads... Read more » |
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