Plus, the world's most expensive art piece is an ad ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
ADWEEK | First Things First
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First Things First
 
 
January 14, 2021
By Jess Zafarris
 
 
 
The Great De-Platforming Continues: Snapchat Permanently Bans Donald Trump
 
 

Ever since the riot at the Capitol last week, Trump has effectively become a social media pariah. Twitter locked his infamous account, then issued a permanent ban for inciting violence. Facebook and Twitch have locked his accounts for the rest of his presidency. Then there’s the temporary ban from YouTube, and even TikTok, which he doesn’t have a presence on, removed videos of his speeches with baseless election fraud claims.

And yet another platform follows, with Snapchat permanently banning the president’s account.

 
 
 
 
 
Natural Light's $470 Million Art Installation Is a Commentary on the Student Debt Crisis
 

If you’re an average college grad, you spent $180,000 on your degree—and you’re still slogging through the crippling task of paying it back. Natural Light has turned this collective burden into “the world’s most expensive piece of art,” which takes the form of a swirling cyclone of 2,600 real diplomas rented from college students for $100 each. 

Enter the vortex: The piece has been named the “Da Vinci of Debt” after the most expensive piece of art ever sold at auction.

 
 
 
Pandemic Gains Lead to First-Time Super Bowl Ads for Brands
 

Super Bowl LV will be unusual for myriad reasons, one of which is how—and which—advertisers will show up for the Big Game. Already we’re seeing differences, as many brands that have regularly run ads during the game, including Pepsi (just Pepsi brand, not PepsiCo), Hyundai and Olay, are opting out this time. Meanwhile, brands that have performed well over the past year, like Fiverr, Vroom and Scotts Miracle-Gro are choosing to advertise during the Super Bowl for the first time ever.

Check out the details of these three campaigns—including Vroom’s ad, which has already been released.

  • Plus, explore the Super Bowl LV Ad Tracker: It's that time of year again! Our 2021 Super Bowl tracker has been unleashed. Join us in the run-up to the Big Game as we celebrate the most important part of the event—the ads. We’ll document all of the action right here, so check back for daily updates.
 
 
 
Promoted Content by Pandora
The Innovation Boom in Audio Advertising and How You Can Seize the Opportunity
 
The Innovation Boom in Audio Advertising and How You Can Seize the Opportunity
 
 
 
 
 
 
Tension Between Privacy and Competition Exposed in Google's Latest Regulatory Probe
 

Lawmakers and regulators focusing on both protecting consumer privacy and preserving competition may have to consider some trade-offs, a conundrum made evident by the latest probe into Google’s proposed changes to its web browser. As U.K. authorities examine Google’s Privacy Sandbox as a post-cookie online ad solution, they’ll have to determine whether that would even more firmly bolster the tech giant’s market dominance.

A balancing act: “It’ll be good to try and draw a line under what Google can and can’t do in the U.K.”

 
 
 
 
 
 
 
 
 
 
How to Reduce AI Bias Like Google Does
 

We’ve learned over the past few years that systemic racism and other biases can creep into artificial intelligence, even if the developer doesn’t intentionally train these assumptions into it. At CES 2021, Google’s head of product inclusion Annie Jean-Baptiste explained several ways her team roots out prejudices that appear in the data on which machine learning is based.

Ending AI bias: It’s about accountability and establishing a shared language for discussing diversity.

More of Today’s News:

 
 
 
 
 
 
In Its Latest Freewheeling Ad, Harmon Brothers Cast a 1,300-Pound Grizzly
 
 

The ever-creative and humorous Harmon Brothers are back at it, this time in an ad for Kodiak Cakes, which features a wealth of beards and a real, 1,300-pound Grizzly bear, all of which demonstrate how the pancakes are hearty and healthy.

 
 
 
 
 
 
 
 
 
Announcing the Big Game Summit
 
 

Join Adweek and USA TODAY—the two biggest names in Big Game ad coverage—on Feb. 4th for a peek inside marketer and media leaders' playbooks to score with fans during the biggest game of the year. Save your virtual seat.

 
 
 
 
 
 
 
 
Michelob Ultra's New Organic Seltzer Wants to Be the Category's 'Sophisticated' Option
 
 

The brand hits shelves this week, supported by a national TV ad.

 
 
 
 
 
The 3 Biggest Trends That Should Be on Every Marketer’s Radar for 2021
 
 

How marketers can maximize ad effectiveness.

 
 
 
 
 
YouTube Becomes Latest Platform to Temporarily Ban Trump
 
 

The president cannot currently post on Facebook, Snapchat, Twitter or Twitch.

 
 
 
 
 
Michael Bublé Touts New Bubly Deal With SodaStream, Still Insists It's Named After Him
 
 

Canadian crooner keeps the joke going from a 2019 Super Bowl ad.

 
 
 
 
 
If You're Struggling With Going Vegan, This Relatable Ad About Sneaking Cheese Is for You
 
 

British brand Allplants continues the judgment-free tone of Veganuary.

 
 
 
 
 
TikTok’s Global Head of Marketing Nick Tran on Moving at the Speed of Culture
 
 

Tran is a master of tapping into viral moments of each day.

 
 
 
 
 
 
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