Other things to know about - The Digiday Media Buying and Planning Awards have previously recognized industry-leading work from Havas, Nielsen and more. Explore this year's categories and enter by December 13 to save.
- Using AI to analyze vast amounts of first- and second-party data in real-time uncovers patterns and optimizes targeting strategies, leading to more personalized ads, better performance and, ultimately, higher ROI. Sponsored by Yahoo.
- As brands and agencies seek more efficient ways to reach their target audience, many are leaning into local advertising to utilize targeted planning, buying, messaging and measuring strategies for engagement and flexibility. Sponsored by Locality.
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| Top Stories |  | | Ivy Liu |
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| | | | | The rapid churn of digital culture amplifies both the benefits and risks of engaging with influencers, forcing marketers to confront long-avoided questions with fresh urgency — inside and outside the manosphere. | | |
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howdy! | | | | | Now that Trump has won the presidency again, what does a second Trump administration mean for news publishers? Traffic and video views paint a mixed picture. | | |
| | | | | With more people streaming TV content than watching linear TV, CTV’s targeting and reporting tools are making broader TV campaigns more efficient. | | |
howdy! | | | | | Why Nutter Butter’s internet speak social strategy isn’t likely to alienate other generations. | | |
| | | | | When ads align with the player’s experience, they become a natural part of the interaction, rather than a distraction. This balance is crucial for brands aiming to foster positive engagement. | | |
howdy! | | | | | Brands are finding they can combat ‘green fatigue’ by focusing on product efficacy rather than ingredients. | | |
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| | | | | Consumers are more likely to trust and engage with a brand when they encounter cohesive messaging across different touchpoints, whether an online ad or a direct mail piece. | | |
howdy! | | | | | Donald Trump is poised to take the reins of the U.S. presidency for a second term. This time, the impact on the media and advertising industries is set to be significantly more profound. | | |
howdy! | | | | | Some companies in the space are even talking about public listings. | | |
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