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December 15, 2021
 
 
 
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Paving The Way To Ranch-Level Sustainability Progress
 

Last week, I had the distinct pleasure of visiting with Wendy Roderick of the Roderick Cattle Company, outside Marfa, Texas. I was especially grateful for Wendy and her family sharing their time and energy with us as it was cattle sorting and shipping time… or as Wendy noted, their “one payday per year.”

I walked away from that experience with two strong impressions. The first was just how deeply this family cares about their animals and their land, evidenced by the extraordinary efforts they’ve made in multiple years of back-to-back drought. The second impression was how disconnected consumer concerns around beef’s environmental footprint feel from the daily operations of a cattle ranch.

That’s where Trust In Beef™ and our new partnership with the U.S. Roundtable for Sustainable Beef comes in. The U.S. Roundtable has paved the way to ranch-level sustainability progress with their science-based tools and frameworks. Trust In Beef™ will use these resources as a technical underpinning for our work to connect beef producers with the trusted guidance, similarly-situated peers, local resources and operational advice they need to unlock and showcase environmental benefits within their operations. Our goal: support producers in advancing ranch level sustainability, in ways that are in tune with their operational realities.

You can sign up to get updates about Trust In Beef™ here. Are you working on grazing lands and sustainable beef? I’d love to compare notes.

Yours in regenerative ag,
Amy Skoczlas Cole
Executive Vice President, Trust In Food™
 
 
 
 
Trust In Beef Joined By U.S. Roundtable For Sustainable Beef
 
U.S. Roundtable for Sustainable Beef and Trust In Food sign letter of agreement to collaborate through Trust In Beef program to empower beef producers. “We are honored to partner with Trust In Beef to help tell the industry’s sustainability story,” said Debbie Lyons-Blythe, chair-elect of the U.S. Roundtable for Sustainable Beef.
 
 
 
 
Trust In Food Goes Truckin' with Jason Of AGI & Farmobile
 

This summer, Trust In Food executive vice president, Amy Skoczlas Cole, and founder, Mitch Rouda were invited to go Trucking with Jason, senior vice president of AGI SureTrack and co-founder of Farmobile. AGI, along with its Farmobile data collection brand, is the latest Founding Partner to join the public-private partnership, America’s Conservation Ag Movement (ACAM). On the road they discussed how to grow data awareness and accelerate the adoption of digital technologies to document the progress and success of new stewardship practices that benefit farmers, the ag-food supply chain, and, ultimately, the consumer.
 
 
 
 

News We’re Following
 

Soil Erosion Trends In The U.S. (via AgWeb.com)

Shared by Emily Smith, community engagement coordinator, Trust In Food: Brian Scott, a Conservation Steward for America's Conservation Ag Movement, shares his experience navigating the intricacies of land ownership and brings insights to the soil erosion trends we are currently seeing. As he explains, sometimes its best stop farming a portion of land, pivot and find new uses for the area that not only improves the health of the soil, but his ROI as well. 
 
 

John Deere Collaborates with Field To Market To Streamline Outcomes-Based Sustainability Measurement In Operations Center (via Field to Market)

Shared by Drew Slattery, human dimensions of change lead, Trust In Food: John Deere and Field to Market announced a pilot program that integrates the sustainability metrics of Field to Market’s Fieldprint® Platform into John Deere’s Operations Center to help cotton growers more easily capture data necessary for field-level environmental analysis. The collaboration enables producers to leverage existing field, crop and machine data to seamlessly assess the environmental performance of their management practices across the Fieldprint Platform’s eight sustainability metrics.
 
 

Kansas Farmers Find The Worth Of Partnering With Dairies To Obtain Cow Manure For Soil Health (via The Hutchinson News)

Shared by Emily Smith, community engagement coordinator, Trust In Food: The Kansas Soil Health Alliance and No-Till on the Plains presented a one-day workshop in November. The workshop aimed to educate farmers about utilizing dairy waste products to improve long-term healthy outcomes such as utilizing less inputs, obtaining higher yields and higher return on investments. Beyond the workshop, both organizations have plans to continue to educate producers about different ways to make soil healthier.
 
 
 
 
 
 
 
 
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