The company has joined forces with a group of wheat farmers in Kansas as part of a three-year program to advance the adoption of regenerative agriculture, according to a FoodBev Media article.

Both consumers and beef producers want to do the right thing by the animals and environment we rely on. It’s common ground we can build on, but fraught with skepticism that needs to be overcome.

Research into consumer acceptance of alternative proteins reveals nearly a third of Americans believe fake meat products are simply incomparable to real meat.

Oxford professor Charles Spence, creator of the patch, specializes in sensory perception and the way the mind is connected to the senses of taste and smell.

The company is introducing a plant-based line of frozen desserts in three flavors using sunflower seed butter as a base, according to a story in Food Business News.