Good Morning!

Today we have Debjani Deb, CEO and co-founder of ZineOne, discussing how retailers and ecommerce companies can retain customer trust during the COVID-19 crisis.

She writes: People may start browsing for an item using their laptops during the day and move to a tablet and/or mobile phone in the evening to finish their purchase. It’s our job to follow them from device to device to ensure a seamless shopping experience.

Also, FullContact’s Mary Hennen shows how marketers can effectively build a personalized connection between the customer and their brands.

“Brands must get their own house in order in terms of first-party data and use outside information to ensure they can persistently identify the people they interact with via technology power, tools, and optics from external providers'” says Mary.