This week's Fierce Pharma is brought to you by Epocrates.

Webinar: Trust Transformed: Pharma Marketing in the Post-Cookie Era

June 11, 2024 | 2:00pm ET / 11:00am PT

This webinar convenes top industry experts to discuss the transition to privacy-centric, cookie-less marketing solutions that not only ensure compliance but also enhance user engagement. In this new era, the ability for pharmaceutical marketers to adapt is crucial. Drawing from a breadth of industry insights, our panel will offer practical strategies for navigating this shift.

Key Takeaways:

• Understand the evolving landscape of digital advertising as third-party cookies become obsolete, and the new imperatives for privacy in pharma marketing.
• Discover how to leverage first-party data and AI to create personalized, engaging content that respects user privacy and enhances campaign effectiveness.
• Hear about strategic uses of new advertising platforms designed for compliance and privacy, ensuring that marketing efforts meet rigorous standards.
• Gain insights on adapting cross-industry best practices to maintain competitive advantage in a privacy-centric marketing environment.