Strong marketing decision-making can’t be based on emotion. Sure, that big sponsorship makes sense. But how do you prove it with data? That’s a challenge that Smithfield Foods and some of its key brands like Eckrich and Nathan’s faced. In order to justify key marketing decisions related to ad spend, existing sponsorship programs and other resources, the company has turned to unified marketing measurement built on real-time data. The result: Greater transparency and more strategic outcomes.

Register now to hear directly from Smithfield Foods and Keen Decision Systems about how the company has used a data-backed strategy to optimize its marketing mix and validate what used to be gut-instinct decisions.