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Digiday's latest coverage
Digiday+ Research: Non-Amazon retail media still not commanding significant ad budgets
Looking past, or around, the proverbial 800-lb. gorilla in the retail media room that is Amazon, other massive retail players in the big box and digital space — including Walmart, Target, Kroger, Best Buy and even eBay — have yet to see large spikes in brand marketing investment in their respective media channels. Read more here.
As direct-to-consumer brands continue to diversify their advertising mix to be less reliant on Facebook and Instagram, the channels they use to do so are becoming more and more crowded. That’s why some brands are focused on finding ways to stand out with direct mail, podcasts, out-of-home and more. Read more here.
Marketing Briefing: ‘Jingles just work’: Why marketers are tapping celebs like Doja Cat, Pusha T and Charlie Day for songs
If you follow Doja Cat on TikTok (or were scrolling your For You Page) you likely saw a post earlier this month where she let fans know she’d written a jingle for Taco Bell, ending the video with, “Shhh, I know it’s bad.” That video garnered 18.4 million views. Read more here.
