The Trade Desk CEO talked to Digiday about the rollout of his own company's cookie-replacement Unified ID 2, relationships with the industry's largest stakeholders, including publishers, and Google. Additional coverage: Other things to know about | | |
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| | | | | The Trade Desk CEO on UID2.0, ad-tech’s relationship to the industry. | | |
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howdy! | | | | | The entertainment app wants to play matchmaker between appropriate advertisers and its most active communities. | | |
| | | | | The datasets that power and support converged digital marketing — IP addresses, ACR, viewership data and more — are more often than not sourced from multiple providers. The industry isn’t discussing these as currency, yet that’s the definition some stakeholders say should apply. | | |
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howdy! | | | | | This week’s Future of TV Briefing surveys the teens, tweens and twentysomethings attending this year’s VidCon on what video platforms they are — and aren’t — watching. | | |
| | | | | As marketing becomes more complex, it’s created an environment that’s made it easier for brands to reach consumers, but more difficult to make an impact on their target audience. To cut through the noise, marketers need to adopt a new mindset. | | |
howdy! | | | | | As retail media continues to heat up, Kroger Precision Marketing (KPM) is betting on building its own self-service platform to better compete as well as improve its retail media business. | | |
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| | | | | Download this guide to learn how brands are turning wholesale data into actionable insights. | | |
howdy! | | | | | Unlike other top-tier esports, the bulk of competitive “Counter-Strike” is administered by third-party leagues and tournament operators, rather than the game developer itself. To learn more about the effect of “CS2” on the “Counter-Strike” industry, Digiday spoke to representatives of some of the major stakeholders in this complex ecosystem. | | |
howdy! | | | | | Unity’s network of professional creators is not nearly as robust as other three-dimensional creation platforms, making it harder for marketers to collaborate with creators to build custom in-game items or spaces. AI platforms announced today offer Unity creators helpful tools to make up some of the distance. | | |
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