Good morning, Marketer, and the holidays are upon us.

Today, email expert Kath Pay outlines how marketers can give their subscribers an unexpected gift this holiday season — a better unsubscribe experience.

“Goodbye doesn’t have to mean ‘get lost.’” So true. Making it easier to unsubscribe could actually save a customer or even lead to a sale. 

Chris Wood,
Editor

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Webinar - Deliver consistent customer experiences and deeper engagement

Humans expect consistency in the digital-first world but don’t want to see the same thing over and over again. Learn why multi-site management is the foundation of diverse, yet on brand, digital experiences.

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Email Analytics in 2022: A Survival Guide

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Explore the fall season of MarTech

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