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| The company saw volume growth in the mid single digits By Jason Lynch Turner is the latest company to finish its upfront business, wrapping its negotiations with CPM (cost per thousand viewers reached) gains in the high single digits, according to a person familiar with negotiations. The company secured volume increases in the mid single digits. Turner ad sales president Donna Speciale and her team took a couple... Read more » |
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| 7 big takeaways from this year's nominees By Jason Lynch |
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| Promoted Content by GumGum | | Best practices of a digital marketing pioneer |
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| NBC and the cable entertainment networks score high single-digit CPM increases By Jason Lynch |
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| Mobile and local video will drive ad revenue growth By A.J. Katz |
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| Programmatic is also on the rise, according to new eMarketer data By Sami Main While still a small portion of overall TV ad spending, addressable (or targeted) ads are growing at a fast rate. Targeted TV ad spend is predicted to grow by 65.8 percent to reach $1.26 billion this year. Typically, these types of ads are targeted by a TV viewer's age and gender. Currently, 75 percent of... Read more » |
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