Turning Customer Data Into Smarter Personalization

Deliver better, more tailored experiences with a CDP - Hi John,

According to Gartner, nearly two-thirds (63%) of digital marketing leaders struggle with delivering personalized experiences. For those looking to provide better, more tailored experiences, a customer data platform (CDP) can be an important strategic investment.

But the success of a CDP depends on more than just the implementation of technology. The challenge is determining the CDP capabilities a company needs—from identity matching to customer analytics to orchestrating personalized campaigns.

Register here for "Powering Personalization: How to Turn Customer Data Into Smarter Action," presented by PwC, and learn how to:

Connect internal data to create a single, accurate, and up-to-date view of your customers Target with increased precision to anticipate—and act on—customers’ needs and expectations Deliver personalization quickly with contextually triggered, cross-channel prompts targeted to individuals Plus! Ask questions, and interact with your eMarketer community of marketing peers

Reserve your seat now to join us on Monday, November 1 at 2pm ET.

This Tech-Talk Webinar is sponsored content by PwC.

Sincerely,
eMarketer Editors

P.S. Please forward this invite to colleagues and peers who may be interested in turning data into action. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com

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