Publishers have considered flyby readers as low value because they aren't loyal and don't view many ads. But new Parsely research found that readers who leave a site after one article are more valuable than often thought.
The European Union's new ePrivacy regulation, which concerns the use of cookies, is becoming a headache for the digital media and marketing industries. Here's a breakdown of the winners and losers under the proposed new law.
FuboTV, launched in 2015 as a distributor of TV channels that show live soccer, has 100,000 paying subscribers. To get to its next 100,000 and beyond, it's expanded to include other sports like football, basketball and hockey.
As part of an effort to capture market share from Amazon, Walmart is trying to attract affluent customers, moving away from its roots as a discount retailer.
From Glossy: Luxury brands don't usually flock to shopping events promoted for the masses. Here's how Alibaba made China's Singles' Day appealing for those brands.
If your media organizaiton pushed the borders of tech in the past 12 months, then enter a slew of technology-related categories in this year's Digiday Publishing Awards. Choose from Best Use of AR/VR, Best Use of Technology, Best Mobile Innovation and more. Save on entries by entering by the early bird deadline on Friday, Nov. 17.
Malvertising is an $8.2 billion dollar liability that could cost as much as $1.1 billion to fix and the growth of programmatic has only exacerbated the problem. Get the guide to learn which formats are most likely to be compromised. Sponsored by GeoEdge.
