In the spring and into summer, the TV upfront market appeared poised to split in two. A higher-than-usual number of advertisers were expected to sit out the traditional broadcast-year window, in which deals take effect in October and run through September. The thinking was they'd do their deals under the calendar-year window that would align with their companies’ January-December fiscal calendars and give them more time to sort out their budgets. But despite the Association of National Advertisers and brands like P&G and Mastercard calling for a shift to a calendar-year upfront, it didn’t happen. Read more below. Other things to know about | | |
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| Business of TV | | | | Calendar-year upfront advertisers typically pay slightly higher rates than broadcast-year buyers, but this year that premium is expected to tick up. | | |
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howdy! | Future of Work | | | | With a hybrid reality in the offing, rethinking perks to include ways to make working from home better for employees has become a focus for leaders. | | |
| Sponsored by OAREX | | | | In this new guide, gain insights into the overall credit-worthiness of vendors in 2020, along with crucial tips for avoiding risky partners. | | |
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howdy! | Beyond Ads | | | | To keep Campbell’s ads relevant, Meredith created new artificial intelligence technology to track hyper-contextual data. | | |
| Sponsored by Naviga | | | | In order to complete the move to digital, newsroom resources can no longer be tied to manual print manufacturing workflows — automating print and digital workflows is helping to bridge the print and digital divide for news brands. Sponsored by Naviga Global. | | |
howdy! | Publishing in the Platform Era | | | | The U.K. news title marked ‘double-digit’ revenue growth this year and posted a profit, despite the pandemic. It plans to grow headcount by up to 25%. | | |
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| Sponsored by Taboola | | | | While marketers and publishers view AI as an increasingly crucial tool, humans must still play a significant role in moderating content — including ads. Sponsored by Taboola. | | |
howdy! | Content & Commerce | | | | Eater’s making a play for more national scale consumer revenue with the launch of its new wine club. | | |
howdy! | Modern Retail | | | | Mary Alderete on the upended marketing calendar and Gap’s plans to lean into the extended holiday season this year. | | |
| | | | | The Economist has recently switched tactics from being 'an acquisition machine' to honing its subscriber retention tactics — a move its recently appointed president says is paying off. |
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