Tune into The New Normal Friday, May 29 at noon ET. This week's guest is Josh Raab, National Geographic's director of Instagram, who will talk about how the publisher has adapted its Instagram feed at a time where travel (and travel photography) have gotten a lot more complicated. Register here.

The TV upfronts have been entirely flipped on their heads and by breaking away from the status quo, advertisers feel they have the opportunity to ask for more flexibility. Cancelation options are expected to be a big point of negotiation this year, but advertisers' expectations that these windows will fall from 60 days to 14 days seems unattainable, according to agency executives. Read more below.

• As the crisis carries on, advertisers are prioritizing deals that will give them more freedom to spend and stop spending their money at will.
• For Digiday+ members, the driving force of a successful events model is stitching together a community with a common interest. Only the smartest media companies will find ways to transfer that convening power into new digital avenues.
• Pop-Up Magazine is used to packing theaters like New York City's Lincoln Center. Now the company is bowing to the reality that venues like this are unlikely to reopen any time soon and it is pivoting to video.
• There is a new urgency to lower costs and increase transparency in ad tech, and what might have happened over the course of three years, might happen in the next three to six months instead.
• As agencies big and small look to figure out if or when they will reopen offices, Dallas, Texas-based Arm Candy is opening its doors but it is giving its employees the option to come in.