With the market for short-form digital content thinning, digital video creators are selling shows to TV networks like Discovery that want people to visit their apps more frequently.

"No one has cracked it yet": To figure out what content people want from voice-enabled devices, BBC software engineers and editorial staffers will work together next year with the goal of creating new interactive editorial formats.

The Media Kitchen's Barry Lowenthal writes that while context still matters because it helps consumers determine what makes one brand different from another, the platforms have changed its meaning.

Snapchat is looking for an international strategy manager in China, suggesting that it wants to expand advertising partnerships in the country.

Twitter is known as the ugly duckling of the platform world, but it's working to change that. Subscribe to Digiday+ to find why 2018 could be Twitter's comeback year.

What were the best Digiday stories of 2017? Let us know by voting for your favorites here. Voting closes on Friday, Dec. 15, so cast your votes today.

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TV networks are buying original digital series for their apps

Sahil Patel

In a tenuous market for short-form video content, digital video makers might have a new, but old friend: TV networks.

How the BBC is using voice assistants like Amazon Echo and Google Home

Jessica Davies

The BBC plans to pair editorial staffers with its software engineers next year to figure out what formats work for voice-enabled devices.

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Tomorrow's webinar: Marketing intelligence for a new age

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Snap, crackle and pop: Why Snapchat shows will fizzle in 2018

Sahil Patel

In a business driven by hit shows, Snapchat needs one badly.

Snapchat is trying to make inroads with advertisers in China

Yuyu Chen

A newly posted role from Snapchat suggests the company is looking to expand advertising partnerships in China.

Report: How leading brands are using tech platforms to produce impactful visual content

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Creators rising: How the gig economy works for brands

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December 7, 2017
Brand Activation & Communications
Red Bull North America
Atlanta, GA
 
December 7, 2017
Executive Vice President, Performance Marketing
Edelman
New York, NY
 
November 29, 2017
Account Director, Publisher Partnerships
Taboola
Seattle, WA
 
 

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December 5 - 7, 2017
Digiday Marketing Summit
Nassau, Bahamas
 
REGULAR DEADLINE:
December 15, 2017
Digiday Publishing Awards
 
JANUARY 24, 2018 | 7PM
Digiday Awards Europe Gala
London, UK
 
 

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