Networks like TBS and Fox are jumping on the HQ Trivia-inspired trend with new gaming apps, but they may be too late to the party.

The New York Times' content agency T Brand Studio International is expanding its headcount across Europe to keep pace with advertiser demand and stay competitive with local media.

For Digiday+ members: Since Jukin Media made a switch on Roku in July, their comedy brand FailArmy has seen the time people spend watching videos shoot up from 24 minutes to 64 minutes.

Podcasting has long had a reputation among advertisers as being low-tech, hard to measure and reliant on a quaint ad format, but its players are stepping up their efforts to dispel those notions by focusing on measurement and attribution.

The Digiday Awards have honored leading work from brands, agencies, publishers and tech providers, such as Nike, R/GA, The Atlantic and more. Enter by tonight's regular deadline at 11:59 p.m. PST for the chance to save $150 and be recognized by top leaders in the industry.

 

TV networks get in on the live trivia app trend even as the hype cools

Ilyse Liffreing

Networks like TBS and Fox are jumping on the HQ Trivia-inspired trend, but they may be too late to the party.

The New York Times' T Brand Studio International seeks video talent to stay competitive

Jessica Davies

The New York Times’ content agency T Brand Studio International has doubled its head count and now wants to ramp up its video production.

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How a Canon campaign used image recognition to shatter industry benchmarks

Sponsored Content GumGum

Canon used image recognition technology to boost its contextual ad targeting. The resulting campaign outperformed industry engagement benchmarks by 150 percent. Learn how they did it here. Sponsored by GumGum.

Jukin Media doubles OTT watch time to 64 minutes after defaulting to a TV-like experience

Tim Peterson

By immediately giving viewers something to watch, FailArmy has seen the time people spend watching videos rise from 24 minutes to 64 minutes.

Hunting for brand dollars, podcasters turn attention to measurement and attribution

Max Willens

Podcasters including Wondery, Market Enginuity and Panoply are emphasizing their targeting capabilities for curious and skeptical advertisers.

Publishers are missing the impact editorial teams have on revenue

Sponsored Content PubPlus

The conversation among publishers and editorial teams is no longer just about creating great content. Learn how to stay ahead of the pack. Sponsored by PubPlus.

How Outdoor Voices became the fitness apparel brand for every body

Sponsored Content Airtable

In the past five years, Outdoor Voices has grown into an 80-person team with six stores and $56.4 million in venture funding. Learn how the activewear brand cultivated a digital community and connected with its customers offline to grow like it did. Sponsored by Airtable.

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Events Title
 
Regular deadline:
September 7, 2018
Digiday Awards
 
September 11 - 12, 2018
Digiday Brand Leaders Japan
Kyoto, Japan
 
Extended Deadline:
September 21, 2018
Digiday Worklife Awards
 
 

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